Images on Your Website – SEO Perspective

Fancy graphics can be attractive. They have an impact, but they can take away the traffic of your website, so it’s important to optimize the images properly. There are several factors to consider when optimising Images on your site:

• File Names: Giving pictures an appropriate file name will help Search Engines determine content, especially for Image specific searches like Google’s Image Search.


• Image Size and Quality: It is important to take care of image size and quality of the image. For large Images, it is best to place a small thumbnail Image next to the description, and then link it to a high quality Image.


• Compression: It is essential that Images be optimally compressed. Properly optimised Images will decrease page load times and bring new visitors from Image searches.


• Alt Text: All Images should include an ALT text (shown when the user places the mouse over an Image) that describes the Image. The Alt text helps Search Engines understand the Image content and context.


• Surrounding Text: It is important that the surrounding text and Image captions are consistent with the content of the picture.

Try to use text instead of images to display important names, content, or links. The Google crawler doesn’t recognize text contained in images. To know more about search engine optimisation (SEO) , please visit the site http://www.newpathweb.com.au

How to Give Your Website a Quick SEO Check-up

If you have a website that hasn’t seen any change in a while then it’s time to give it an SEO (Search Engine Optimisation) checkup. There are some simple tasks you can perform that will significantly assist the success of your website in search engines.

• Google Analytics: Google Analytics is free, easy to use and incredibly useful. If you are not paying an SEO company to optimize your website and get it ranking in search engines, then this is for you.
• Check your links: There are many tools available today, free to use, that will tell you if you have any broken links. Be sure to use these, and correct any broken or missing links you may have.
• Meta information: Examine your Title Meta tag on each page. Is it reflective of the content on each page? Does each title Meta tag contain the relevant keywords for each page? Examine your Description Meta tag. Make sure that each page has a different Meta tag description. Google does not like repeated information.
• Spread the word: Go to your favorite search engine and search for something based on keywords that you should appear on. Perform two different kinds of searches, global and location specific.

Examine the back links to make sure that you are also listed in the same business directories as the top ranked websites. You can do this quickly using a “back link checker.”

To know more about search engine optimisation (SEO) , please visit the site http://www.newpathweb.com.au